ByHBR.org
Summary. Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has vexed marketers ever since social media burst upon the scene. In a series of experiments, the researchers tested four increasingly…
My guest today is Dave Light, owner of Certainty Resources Limited and author of the book, “The Certainty Principle”. We start this episode by exploring David’s meandering journey and how each opportunity, with some tenacity and focus, led him to the next. But his personal transformational moment, the one that helped him to decide to…
ByEY
Consumer behavior is changing dramatically all of the time… … If you don’t plan for the future today, you may find tomorrow’s too late. While the immediate response to COVID-19 seems all-consuming, we still need to think of this pandemic in phases. There’s what we must do “now” to manage business continuity, what we must…
I am not easily impressed by technology. In fact, I am often a contrarian and don’t easily buy into the hype of the “next great thing”. It’s probably a combination of factors. One being that I started my professional career during the 1980’s and 90’s – a period of time when there was a veritable…
Have you ever “Nailed it!” when interviewing for a sales position? All the stars aligned. Your answers were spot on, and the rapport was effortless. Isn’t that the best feeling?! How do you usually feel when interviewing for a sales position? Excited? Nervous? Confident? Uncertain? Driven? All of the above? Regardless, there are concrete ways…
On the premise that digitization is causing a radical reordering of traditional industry boundaries, McKinsey & Co. poses the question: What will it take to play offense and defense in tomorrow’s ecosystems? In an attempt to answer the question, this article delves into Japan’s single largest online retail marketplace: Rakuten Ichiba… Read more here
