CRM What do these three letters mean to you? A quick poll of the people in the room proved the meaning to be quite elusive. A nine year-old responded, “See are em? I don’t get it, you’re so weird.” A five year-old pondered the question for all of two seconds and said, “huh…can I play Wii?” OK, I…
News reports over the last several months continue to paint a gloomy picture for today’s economy. Rising material and labor costs, weak consumer spending, and the collapsing housing market are hammering businesses nationwide. Many are looking for ways to re-engineer themselves in order to compensate for flattening growth. To survive, one must do more with the resources they…
ByEd Giles
I read a great blog post regarding the Value Proposition of seat belts. Seat Belts! Who would think that seat belts needed a marketing plan? Then again, I can remember riding in my Dad’s old Chevy pickup when I was a kid – and I’m fairly certain the thing didn’t even HAVE seat belts. However, if we can all…
I have been reading countless articles, and listening to as many newscasts, that all forecast a dismal Holiday season for retailers. And it seems that every retailer is warning their investors to prepare for the worst: lower overall sales, lower margins, lower same-store sales, etc… The news is grim, as customers reportedly tighten their purse-strings…
Kenny Rogers Had It Right…. “You got to know when to hold ‘em, know when to fold ‘em,Know when to walk away and know when to run.You never count your money when you’re sittin’ at the table.There’ll be time enough for countin’ when the dealin’s done.” Kenny Rogers, The Gambler This was a very popular…
