How changing customer behavior should change your growth strategy
Consumer behavior is changing dramatically all of the time…
… If you don’t plan for the future today, you may find tomorrow’s too late.
While the immediate response to COVID-19 seems all-consuming, we still need to think of this pandemic in phases. There’s what we must do “now” to manage business continuity, what we must do “next” to prepare for the new normal and the need to accelerate digital transformation, and what we must do “beyond” COVID-19 to be in a position to create value for the longer term. China’s recovery provides a critical lesson: you need all three tracks of strategy under way to be prepared for each time horizon. Because if you don’t work in parallel, you risk being left behind.
