Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand.
Increasingly, successful companies are beginning to recognize that good brand relationships with their employees are more important than good brand relationships with their customers. They understand that employees should be happy first in order to make the customers happy and that corporate brand loyalty starts with employee’s engagement. This can be realized by aligning the…
Purpose – The purpose of this article is to propose an organic, holistic and authentic Personal Branding model that is in harmony with your dreams, life purpose, values, passion, competencies, uniqueness, genius, specialization, characteristics, and things that you love doing. It will help you to build and cultivate an effective Personal Brand that you want to project in everything you do.
