Increasingly, successful companies are beginning to recognize that good brand relationships with their employees are more important than good brand relationships with their customers. They understand that employees should be happy first in order to make the customers happy and that corporate brand loyalty starts with employee’s engagement. This can be realized by aligning the…
The current financial crisis is driving the world into a global recession. There is no job security anymore. Especially in times of financial crisis you need to be independent, become the CEO of your life and redefine yourself in order to create and attract new creative opportunities. This can be realized successfully according to an innovative four-stage authentic personal branding…
Purpose – The purpose of this article is to propose an organic, holistic and authentic Personal Branding model that is in harmony with your dreams, life purpose, values, passion, competencies, uniqueness, genius, specialization, characteristics, and things that you love doing. It will help you to build and cultivate an effective Personal Brand that you want to project in everything you do.
