How much of your audience is fake?
According to Bloomberg, marketers mistakenly thought the Web would allow perfectly targeted ads. As based on a study last year in conjunction with the Association of National Advertisers, most of your digital ad audience isn’t even human anymore. So, who, or what views these ads that marketers had previously hoped to promote to people? Well, turns out eleven percent of display ads and almost a quarter of video ads are “viewed” by software, as opposed to people. This trend – which can now be called’ fraudulent advertising’, comes at a high cost to advertisers – who will have wasted around $6.3 billion this year alone.
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