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Shhhh! – Helping introverts thrive

The Economist combines psychology and business in a brilliant and thought provoking manner here. This article expounds on Carl Jung’s original 1921 introvert-extrovert theory in the light of the modern day business arena, by showing how the empowerment of introverts can help a company thrive.  A refreshing discussion that remains mostly untouched, is finally addressed here and succeeds in sparking a second thought on the notion of reversing the prejudice against introverts, in an attempt to achieve a sort of equilibrium with the dominating ā€œextrovert idealā€. Dropping names to the likes of Mark Zuckerberg and Bill Gates, who achieved tremendous success in spite of their introverted nature, provides this piece with a solid backbone. The proposed empowerment of introverts are also already being incorporated by giants like Google and Amazon. Enough said…?

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