Seth Godin: This is Broken
Seth Godin – marketer, author, entrepreneur, and blogger – spends his time considering the marketing of ideas in the digital age. In this highly entertaining TED-Talk, Godin takes a look at what it means for something to be “broken”. He clearly identifies 7 of the common reasons they may be that way and goes on to highlight a few of the most beneficial ways to respond to these situations. Using his gift of strategic thinking and analytical ability, Godin humorously captures some of the fundamental of how the human mind functions, and emphasizes the fact that we all possess the ability to fix the problem and make things “unbroken”.
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