Communication

For effective execution in today’s complex global arena, your organization needs people from different areas and functions to interact and collaborate effectively. And this is not always easy, given that participants may be geographically separated, belong to different cultures, and speak different languages. Misunderstandings related to these factors can contribute dramatically to unbudgeted costs and, on occasion, deal a heavy blow to your bottom line.

Like most managers, even if you recognize the risk that bad communication may negatively affect your finances, you may tend to opt for a quick fix or a technology solution—perhaps because you are under the impression that this “soft” problem can be solved with an approach normally used for other problems.

The reality is that once these patches fail, it’s left up to people on the front lines to interact effectively and manage day-to-day issues as they occur.

This book offers a better alternative: address communication as a process, and apply familiar Lean methodologies to uncover the underlying factors that can impact the quality of any interaction. While Lean may have originated for the factory floor, today’s global supply chains that extend for thousands of miles have become the new factory floor, requiring more than ever clear and lean communication among all players.

Watch the book trailer: http://youtu.be/L9TBEocWVBU

Excerpt Review by Shingo Examiners:

Lean Potion #9 addresses communication in a very positive way, …the authors integrate messages from other thought leaders like Goldratt or Covey… This book is filled with thought-provoking stories and examples that demonstrate the various concepts. There are numerous examples of office lean materials that focus on improving communication flow. The book presents thoughts in an engaging manner…. For those who have not considered communication flow improvement … It’s a nice read since quality communication is basic change management for any lean journey.

--SHINGO EXAMINERS

How do you break through the noise?

Why do some messages work when others don't? Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change - when others don't?

The answer is simple. Literally.

The most effective communicators in the world all structure their messages the same way, by designing for simplicity. But the problem is, simple is hard work. Our brains are programmed to complicate. Our world incentivizes more, more, more. It takes deliberate, intentional effort to communicate in a way that seems effortless.

In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity. With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal - and that work.