A Value Proposition: Managing Costs with ERP

A Value Proposition: Managing Costs with ERP

I read a great blog post regarding the Value Proposition of seat belts.  Seat Belts!  Who would think that seat belts needed a marketing plan?  Then again, I can remember riding in my Dad’s old Chevy pickup when I was a kid – and I’m fairly certain the thing didn’t even HAVE seat belts.  However, if we can all…

telling

“So – Are you telling me you’re going out of business…?”

This is a question that I recently felt compelled to flat-out ask a COO of a publicly traded Fortune 500 company in response to a series of comments he made to me during an engagement interview. His shocked response was, “Of course not…!” There was obviously a disconnect someplace. To be sure, we are living…

The Brand: What is it and How Important is it?  Part 6

The Brand: What is it and How Important is it? Part 6

This article describes and diagnoses the following elements of the Brand Index and how in this new world it can be a significant competitive advantage. The shock wave of change The impact to the brand The importance of brand The ingredients of the brand The strategy to manage it And The analytical ingredients The value…

Avoiding Risk During Turbulent Times

Avoiding Risk During Turbulent Times

Companies frequently fail to conduct thorough background checks and due diligence on their employees and management.  The headlines are filled with stories of corporate officers who exaggerate their business experience and lie about their education.  This negligence on the part of management can lead to embarrassment and potential liability for the corporation.  It is a sound business practice…