The leaders of B2B companies often face a conundrum in sales and marketing. Their products, services, and talented people solve customer problems daily. Their approaches to awareness, conversion, and retention make sense. They’ve tried to improve training, coaching, automation, incentives, and more. Often more than once! And despite many attempts, growth and profitability are unsatisfactory....

This post Facts and Values; The Keys to Operational Excellence in Sales and Marketing appeared first on Operational Excellence Society.

I produce three podcasts.  What started as just a little bit more than a hobby has developed into a few platforms that serve a variety of interests; each unique from the other, but all related in that they are all about business and business goings-on. The longest-running podcast that I produce is “The Outliers Inn”...

This post So you want to produce a podcast… appeared first on Operational Excellence Society.

There is nothing more effective for getting people to follow (and buy from) a leader than the existence of a common enemy. While this doesn’t mean you should go around calling on people to commit acts of violence or cruelty, those who aspire to lead—and to sell— need to publicly take a bold stand about...

This post The Power of Picking Fights appeared first on Operational Excellence Society.

Hello and welcome to another episode of “State of Readiness”. My guest today is Michael F. Schein; the Head Hype Man at MicroFame Media, a company that specializes in making consultants and coaches famous in their fields, and author of the book entitled “The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists,...

This post State of Readiness | Michael F Schein; Author of “The Hype Handbook” appeared first on Operational Excellence Society.

Summary.   Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has vexed marketers ever since social media burst upon the scene. In a series of experiments, the researchers tested four increasingly...

This post What’s the Value of a Like? appeared first on Operational Excellence Society.

Consumer behavior is changing dramatically all of the time… … If you don’t plan for the future today, you may find tomorrow’s too late. While the immediate response to COVID-19 seems all-consuming, we still need to think of this pandemic in phases. There’s what we must do “now” to manage business continuity, what we must...

This post How changing customer behavior should change your growth strategy appeared first on Operational Excellence Society.

Welcome to Episode 36 of the Outliers Inn – High Performing Sales Organizations with Michael Webb Topic: Joining AntlerBoy and JP today at the Outliers Inn is Michael Webb, President of Sales Performance Consultants.  Michael will share the wisdom he has gained working in sales; from his start at Borroughs Corporation, and Rockwell Automation before founding...

This post The Outliers Inn; High Performing Sales Organizations appeared first on Operational Excellence Society.

If you are reading this, you probably engage in professional networking on social media.  And if you are like me, you have been engaging for a very long time. The motivation is probably similar to mine.  You want to learn and understand what’s going on in your profession, your industry, your community – and probably...

This post Professional Development and Networking using Social Media appeared first on Operational Excellence Society.

In a talk that’s part history lesson, part love letter to graphics, information designer Tommy McCall traces the centuries-long evolution of charts and diagrams — and shows how complex data can be sculpted into beautiful shapes. “Graphics that help us think faster, or see a book’s worth of information on a single page, are the...

This post The Simple Genius of a Good Graphic appeared first on Operational Excellence Society.

This article by Gabriel Rossman and Oliver Schilke from Harvard Business Review explores the interrelation between the perceived standard of excellence of any particular company, and the demands created by chosen judgment devices. These devices range in things like star rankings, reviews, ratings, certifications, and awards. While these judgment devices serve the function of depicting information in a consistent...

This post How Ratings and Awards Do (and Don’t) Benefit Companies appeared first on Operational Excellence Society.

How often have you faced issues in effectively communicating a well formulated strategy to the right stakeholders? Understanding organizations’ strategic plan by all who are involved in the execution is as important as optimally creating it. A well-orchestrated process must be in place to facilitate better understanding of the strategy and the specific roles to be...

This post Communicate your strategy – Like a Ninja appeared first on Operational Excellence Society.

Bloomberg reports how the high-frequency trading pioneered on Wall Street has come to Madison Avenue. How? Arbitragers are buying millions of online ads and reselling them for a profit in the blink of an eye -literally. High-speed ad traders are exploiting price discrepancies in a fast-evolving marketplace, where this year companies around the world will spend an...

This post High-Speed Ad Traders Profit by Arbitraging Your Eyeballs appeared first on Operational Excellence Society.

Increasingly, successful companies are beginning to recognize that good brand relationships with their employees are more important than good brand relationships with their customers. They understand that employees should be happy first in order to make the customers happy and that corporate brand loyalty starts with employee’s engagement. This can be realized by aligning the...

This post Aligning Personal Brand with Corporate Brand appeared first on Operational Excellence Society.

Purpose – The purpose of this article is to propose an organic, holistic and authentic Personal Branding model that is in harmony with your dreams, life purpose, values, passion, competencies, uniqueness, genius, specialization, characteristics, and things that you love doing. It will help you to build and cultivate an effective Personal Brand that you want to project in everything you do....

This post How to Build an Authentic Personal Brand by Prof. Hubert Rampersad, PhD appeared first on Operational Excellence Society.